This ad is sponsored by the World
Wide Fund for Nature, formerly named the World Wildlife Fund. Their goal is to work
on the conservation and restoration of the environment. This organization wants
to stop the destruction of our environment and improve upon it. The World
Wildlife Fund focuses mainly on conserving oceans, coasts, forests, and
freshwater ecosystems. They also focus on endangered species, pollution, and
climate change.
In this ad, the World Wildlife Fund
centers its interest on the forest. The trees of the forest are shaped like
human lungs. The picture shows that the lungs are being destroyed, which means
that the trees are being burnt down. On the bottom of the ad it says, “Before
it’s too late.” This ad is trying to explain to its viewers that they should
stop the destruction of the forest before it is too late and there are no
longer any forests or animals in our ecosystem. If people continue to destroy
the forest it will eventually die along with the animals in the forest, just
like a human will die if its lungs are severely damaged.
This is another example to consider
when thinking about how advertising affects us because they are comparing the life
of the natural habitat to the life of a human being. It is stating not only to
protect the life of the forest but also stating that the life of the forest is
equally as important as the life of a human. Even though this is not a product
ad, it has a very important statement. Everyone must protect the environment and
help the World Wildlife Fund either by donating money or even becoming part of
their conservation group. This ad is meant to pull at the heart strings and
inspire people to support their cause.
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